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As the digital landscape evolves, businesses seek robust email marketing platforms to engage with their audience. Moosend has emerged as a strong contender with impressive features like opt-in forms, constant contact, and automation.
In this review, you’ll learn about what Moosend has to offer, its pros and cons, and how it stacks up against the competition. Whether you’re a small business or a large enterprise, this review will help you determine if Moosend is the right choice for your email marketing needs.
Related: Why Email Marketing Is Better for Your Business Than Social Media | Entrepreneur
What is Moosend?
Moosend is a powerful email marketing automation software that enables businesses to easily create, automate, and manage email marketing campaigns.
It’s a popular alternative to platforms like MailChimp and GetResponse, offering a suite of features designed to help small businesses, enterprise, and e-commerce stores engage their audience, nurture leads, and drive conversions.
With its user-friendly interface, Moosend makes it simple to build and optimize marketing campaigns, even for those without extensive HTML knowledge or coding expertise.
Related: How to Launch Your First Email Marketing Campaign and Get the Results You Want | Entrepreneur
Try all of Moosend’s features free for 30 days
What features does Moosend offer?
Moosend boasts a comprehensive feature set that caters to various email marketing needs. From automation workflows to A/B testing and analytics, it provides tools to streamline your email marketing efforts and maximize campaign effectiveness.
Here is a quick breakdown of each feature offered by Moosend:
A/B testing
Moosend allows you to conduct A/B testing on your email campaigns, enabling you to determine the most compelling subject lines, content, and CTAs to increase open rates and conversions.
Analytics
Moosend provides real-time analytics, offering insights into key metrics like open rates, click-through rates, and unsubscribes. This functionality enables businesses to evaluate campaign performance and make data-driven decisions.
Automatic resends
With automatic resends, Moosend helps increase the chances of your emails being opened and read. This feature automatically resends emails to recipients who didn’t open them the first time, ensuring your message gets seen.
Automation
Moosend’s automation workflows are a standout feature. Whether sending welcome emails to new subscribers or setting up complex sequences based on user behavior, Moosend makes automation a breeze.
Campaigns
Moosend lets you create and manage email marketing campaigns with ease. From regular newsletters to transactional emails and abandoned cart reminders, Moosend has you covered.
Drag-and-drop editor
With its user-friendly drag-and-drop editor, Moosend simplifies email creation. You can design beautiful, responsive emails without needing any coding skills.
Integrations
Moosend offers robust integrations with various third-party apps and services, including WordPress, Salesforce, WooCommerce, and Zapier. This lets you connect Moosend with your existing tech stack and streamline your workflows.
Landing page builder
Apart from email campaigns, Moosend also offers a landing page builder. Using its drag-and-drop functionality, you can create attractive landing pages that convert.
Repeatable emails
This feature lets you set up emails to be sent on a recurring basis, perfect for regular updates or reminders.
Subscription form builder
With Moosend, you can easily create custom sign-up forms to grow your email list. The forms can be embedded on your website or shared on social media.
Subject line tester
Moosend’s subject line tester helps you craft compelling subject lines that increase open rates.
Templates
Moosend provides a library of fully customizable email templates, allowing you to create professional-looking emails quickly.
Website tracking
This feature lets you track subscriber behavior on your website, providing valuable insights to personalize and optimize your email marketing campaigns.
Related: 4 Strategies for Better Email Marketing | Entrepreneur
What are the pros of Moosend?
With all these features, you can easily imagine a long list of Moosend pros. Here is a more focused list of the overall pros:
High value for money
Moosend offers competitive pricing plans that provide high value for money. Even the Pro Plan, the entry-level paid plan, includes unlimited emails, automation features, and the ability to send transactional emails.
The Enterprise Plan provides a custom solution tailored to your business needs.
User experience
The user interface of Moosend is intuitive and user-friendly, making it easy to navigate even for beginners. The onboarding process is smooth, with guided tutorials and pop-up tips to help users get acquainted with the platform’s key features.
Excellent deliverability
Moosend has high email deliverability rates, ensuring your emails reach subscribers’ inboxes instead of getting caught in spam filters. This can significantly improve the performance of your email marketing campaigns.
Related: 3 Tricks for Getting More Email Clicks | Entrepreneur
Top-notch personalization
Moosend offers advanced segmentation and custom fields, allowing you to send personalized emails based on subscriber behavior and preferences. Personalized emails are more likely to engage subscribers and lead to conversions.
Robust customer support
Moosend’s customer support is highly responsive, offering email and live chat assistance. The Pro Plan and Enterprise Plan also include a dedicated account manager, providing you with personalized support.
Powerful automation platform
Moosend’s automation platform is robust and easy to use. It offers pre-built automation workflows for common use cases, like cart abandonment and lead generation, and allows you to build custom workflows that align with your business needs.
Related: Why Automated Email Marketing Is an Essential Tool for Small-Business Owners | Entrepreneur
Variety of integrations
Moosend integrates with various third-party applications, including popular CRM tools, e-commerce platforms, and other marketing tools. This allows you to streamline your marketing workflows and manage your campaigns more efficiently.
Try all of Moosend’s features free for 30 days
What are the cons of Moosend?
As you can see, there are a lot of pros to using Moosend.
However, it’s not a perfect solution as there are a few cons that come with it as well:
No completely free option
While Moosend offers a Free Plan, it comes with certain limitations, such as a cap on the number of subscribers and a lack of certain features like landing page templates and transactional emails. You’ll need to opt for a paid plan to access the full suite of features.
Subscriber-based pricing
Moosend’s pricing plans are based on the number of subscribers, which means that as your email list grows, so does your monthly fee. This can make using Moosend more expensive for businesses with large email lists.
No complete site builder
While Moosend does offer a landing page builder, it does not have a full site builder. This means you will have to rely on external tools if you want to create a full-fledged website.
Related: The 5 Best Website Builders for Entrepreneurs — and Which to Use When | Entrepreneur
Limited customization with the email editor
While Moosend’s email editor is easy to use, it offers limited customization options compared to other email marketing tools. For instance, you cannot add custom countdown timers or pop-up forms directly in the email editor.
How much does Moosend cost?
Moosend grants users a free trial that lasts for 30 days. After that period has ended, you’ll need to select either the Pro plan or the Enterprise plan.
The Pro plan starts at $9 monthly for 0-500 subscribers. The more subscribers you add, the higher the monthly price will be. The maximum tier is 800,001 to 1,000,000 subscribers and costs $5,840 monthly.
The Enterprise plan includes additional features to the Pro plan, but the price is based on quotes. You would have to contact Moosend directly for more information about its potential costs for your specific needs.
What are the best alternatives to Moosend?
Brevo
Brevo is an email marketing software that competes with Moosend in providing a comprehensive business solution. It includes features like A/B testing, segmentation, and real-time analytics, similar to Moosend.
What sets Brevo apart is its robust SMS marketing features and CRM capabilities, making it a more all-rounded marketing platform. It also provides an API, allowing businesses to customize the platform to their specific needs.
Pricing plans for Brevo are flexible, with a free plan available, allowing businesses to test its services without having to commit with your credit card.
GetResponse
Another alternative to Moosend is GetResponse. This email marketing service is renowned for its ease of use and advanced automation capabilities. It offers email marketing, webinars, landing page creation, marketing automation, and CRM.
It also features a drag-and-drop email editor, which is user-friendly and offers a wide variety of templates, making it easy for businesses to create professional-looking emails.
Unlike Moosend, GetResponse provides a conversion funnel feature, allowing businesses to create marketing campaigns from scratch, track their performance, and optimize conversions.
Omnisend
Omnisend is a very popular choice for e-commerce businesses. Apart from standard email marketing features, it offers advanced automation workflows tailored to e-commerce needs, such as cart abandonment, welcome series, and customer reactivation.
It also integrates seamlessly with most e-commerce platforms, allowing you to easily track customer behavior and segment your audience based on their shopping habits.
Omnisend’s pricing is similar to Moosend’s, but its features are more specialized toward e-commerce, making it a worthwhile consideration for online retailers.
Related: 7 Best Email Marketing Tools of 2023 | Entrepreneur Guide
Is Moosend the right email marketing platform for you?
Choosing the right email marketing platform depends on your business needs and the specific features you’re looking for. Moosend is a powerful email marketing solution that offers a wide range of features at a competitive price.
Its intuitive interface, robust automation features, and high deliverability make it an attractive option for businesses of all sizes.
However, Moosend may not be the best fit for everyone. For instance, if you’re running an e-commerce business and need a platform specializing in e-commerce automations, Omnisend may be a better choice.
If you’re looking for an all-in-one marketing platform that includes features like webinars and conversion funnels, GetResponse could be a more suitable choice.
It’s also important to consider the pricing structure. Moosend uses a subscriber-based pricing model, which means your costs will increase as your email list grows.
If you anticipate rapid growth in your subscriber list, you may want to consider a service provider that offers a flat-rate pricing model.
Related: 5 Tips for Better Email Marketing Performance | Entrepreneur
Ultimately, the best way to determine if Moosend is right for you is to take advantage of its free plan. This allows you to explore Moosend’s features and interfaces and decide whether or not it meets your business needs before committing to a paid plan.
Remember to compare it with other options in the market, considering the features, ease of use, pricing, and customer support each platform offers.
If you want to learn more about email marketing options, check out Entrepreneur’s other articles for all you need to know.