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Despite rising inflation, consumers are still spending more. And with the events of 2020 still fresh in the national mindset, online shopping has changed the way that businesses communicate with their customers.
As a result, in-person interaction between customers and businesses has dramatically declined. It’s time for businesses to shift to a digital mindset and use online marketing methods like email outreach to secure customers.
The best email marketing tools in 2023.
The easiest way to get started is to use one of the many email marketing software tools to optimize your digital marketing efforts with email automation tools, critical metric analysis, and customer support.
Each of these companies can help you create an effective email marketing campaign to boost your customer base and cut your advertising costs.
What is email marketing?
In 2020, there were more than 4 billion email users worldwide. These users would combine to send and receive roughly 306 billion emails daily. Projections indicate that the number of email users could reach 4.6 billion by 2025.
Every one of these email users should be viewed as a potential customer. The best way to reach them is through email marketing. Email marketing is what it sounds like: marketing campaigns focused on using email as the primary method of communication.
Email marketing allows a direct communication channel between a business and a consumer. You’ll be able to promote your products or services, build a relationship with the consumer, drive traffic to your website, and offer them discounts.
Email is a critical touchpoint in the customer journey. With email marketing, you can:
- Send well-timed follow-ups for customers with abandoned carts
- Deliver high-quality email newsletters to build a sense of community around your brand
- Gather customer data through signup forms and other tools to help the precision of your marketing efforts
The best part is that email marketing can be one of the least expensive forms of advertising. The average business will spend a percentage of its annual revenue on marketing. The percentage will vary based on the industry in which it operates.
These are a few of the average revenue percentages spent on advertising in 2022 by industry:
- Financial services: 110.4%
- Retailers: 9.1%
- Healthcare: 9.7%
- Hospitality: 8.4%
- Business services: 9.6%
- Media: 10.1%
Depending on the type of business you’re in, you might save a significant amount of money by using email marketing instead. You could potentially experience better results for a fraction of the cost.
How did email change the business world?
The business world was significantly affected by the rise of email. Internal communications were quickly switched to emails, and an entire etiquette developed around them.
Co-workers could quickly and conveniently contact one another and transmit electronic data. Productivity and communication dramatically increased, and the business world would never be the same.
Eventually, savvy business marketing departments would realize the untapped potential of using emails as a marketing tool. The concept was such a success that it would become something of an industry standard. Today, establishing an effective email marketing campaign can be the difference between success and failure for some businesses.
Expand your customer base.
The rise of social media has resulted in many companies moving from email marketing. The idea is to achieve the same benefits of email marketing by making a few posts on various social media platforms.
The problem is that social media marketing is nowhere near as effective as email marketing. Engaging your audience on social media is a good idea, as is utilizing SMS marketing solutions, but email marketing is still a valuable tool for any entrepreneur.
The eight companies listed above are the best places to start your search for the perfect email marketing campaign. They can help you build your first one or update existing campaigns.
Of course, with email marketing services proving crucial to a business strategy, plenty of great options are available.
Some other choices with various advanced features include:
- Benchmark Email
The benefits should outweigh the costs as long as you embrace the three essential tenets of email marketing: frequency, relevance, and action. If you do, then the sky’s the limit on the possibilities for your business.