Brevo 2023 Review: Is It Right for Your Business?

Brevo is a dynamic email marketing software that enables businesses to efficiently boost their digital marketing efforts. Combining email marketing, SMS, and social media marketing capabilities, it provides an all-in-one platform for businesses of all sizes.

Brevo simplifies the creation of engaging, personalized email campaigns with its intuitive drag-and-drop editor and customizable templates. The platform stands out for its powerful automation workflows and transactional emails, enhancing customer experience significantly.

Whether you’re a startup or a large enterprise, this guide provides a comprehensive overview of Brevo’s features, pricing, and comparison with alternatives, helping you decide if it’s the right tool for your needs.

What is Brevo?

Brevo, formerly Sendinblue, is an email marketing software designed to simplify digital marketing for businesses of all sizes. It’s an all-in-one platform that combines email marketing, SMS marketing, and social media marketing, offering a holistic solution for businesses’ digital marketing needs.

Brevo makes it easy for businesses to create engaging, personalized email campaigns using its user-friendly drag-and-drop editor and customizable email templates.

Its robust API (application programming interface) allows seamless integrations with other software, further enhancing its functionality. It also includes options for transactional emails, such as password resets and purchase confirmations, a feature that can significantly improve customer experience.

One of Brevo’s standout features is its automation capabilities. With automation workflows, businesses can effectively nurture leads, engage customers and streamline their marketing processes.

The platform’s contact management functionality aids in segmenting contacts, enabling targeted marketing and better customer engagement.

What features does Brevo offer?

The list of features offered by Brevo is extensive and can be overwhelming for first-time, self-run email marketing campaigns.

Fortunately, Brevo’s customer support is available through phone support and tutorials, ensuring every business can get the most out of the platform.

Here is a list of the most impressive features that Brevo has to offer its users:

Email marketing automation

Brevo’s automation tool is a standout feature that brings efficiency to your email marketing efforts. This innovative tool facilitates crafting automated workflows that trigger personalized emails in response to specified user actions.

The result is heightened engagement and conversion rates, making it one of the best email marketing solutions for businesses of all sizes.

Email marketing campaigns and broadcasts

Brevo shines in its ability to streamline email marketing campaigns. The platform hosts an array of customizable email templates and a user-friendly drag-and-drop editor. This ease of use means creating visually appealing and effective email campaigns is a breeze, even for beginners.

Furthermore, Brevo’s real-time analytics lets businesses monitor the performance of their campaigns, enabling them to make any necessary adjustments for optimal results.

Brevo integrates social media marketing into its platform, allowing businesses to create Facebook ads directly within its interface. This multi-channel approach widens your brand’s reach and fosters higher levels of engagement.

Transactional email and SMS

With its reliable SMTP for transactional emails, Brevo ensures high deliverability rates. Its SMS marketing feature lets businesses directly reach their customers on their phones, further expanding their communication channels.

What are the advantages of Brevo?

Using Brevo can provide multiple advantages for business owners, including:

Excellent email automation

One of the primary advantages of Brevo is its excellent email automation. It provides robust automation features that allow businesses to create personalized customer journeys, send triggered messages based on user behavior, and streamline their email marketing processes.

The platform’s ease of use makes it suitable for beginners while still offering the advanced features that seasoned marketers require.

Free CRM software

Another significant benefit of Brevo is its free CRM software, which aids in contact list management, allowing businesses to maintain organized and up-to-date email lists. It also provides unlimited contacts across all pricing plans, allowing companies to grow their audience without additional costs.

Low-cost plans

Brevo’s low-cost paid plans make it an attractive option for small businesses on a tight budget. Even the premium plans offered by Brevo won’t break the bank.

Despite its affordability, Brevo doesn’t compromise on features, providing everything from email design tools to landing pages and A/B testing capabilities.

WordPress plugin

The platform’s WordPress plugin is another notable advantage, enabling seamless integration with WooCommerce and other WordPress sites. This makes it easier for businesses to manage email marketing efforts directly from their website.

What are the downsides of Brevo?

Despite its many advantages, Brevo has a few drawbacks, such as:

Sending limits on free plans.

The free plan only allows for 300 emails per day, which may not be sufficient for businesses with a large number of contacts or high email marketing needs.

Slow loading times.

Another potential downside is Brevo’s slow loading times. Some users have reported that the platform can be slow, mainly when dealing with large email lists or complex automation workflows. This could potentially hinder productivity and efficiency.

How much does Brevo cost?

Brevo’s pricing structure makes it a viable option for businesses of all sizes, from startups to large enterprises. The platform’s features and scalable plans make it a worthy contender in the email marketing software landscape.

Here is a quick breakdown of how much Brevo will cost you:

The Free plan offers basic email marketing capabilities with a daily sending limit of 300 emails.
The Starter plan includes a few additional features with a monthly sending limit of 100,000 emails. The monthly price is based on the number of emails sent per month, with 20k costing $25, 40k costing $35, 60k costing $49, and 100k costing $69.
The Business plan includes all the features of the Starter plan with a few extras and a monthly sending limit of one million emails. The pricing is the same as the Starter plan, except a little more expensive. In this plan, 20k emails cost $65, 40k costs $75, 60k costs $89, and 100k costs $115.
The Enterprise plan includes everything else in the other plans with additional support and bonus features. The plan is intended for large businesses, and the pricing is custom based on various internal criteria.

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How does Brevo compare to alternatives?

Brevo isn’t the only email marketing platform out there. Here is a list of a few other options and how they stack up against Brevo:

Brevo vs. Mailchimp

While both platforms offer robust features, Brevo stands out with its unlimited contacts across all plans, including the free one. It also provides a more cost-effective solution for businesses with extensive email lists.

On the other hand, Mailchimp offers more advanced segmentation and A/B testing features and has a more user-friendly interface.

Brevo vs. GetResponse

Both platforms offer similar features, including email marketing, landing pages, and marketing automation. However, Brevo provides a free plan and more affordable pricing options.

GetResponse, meanwhile, provides more comprehensive webinar features and ecommerce tools.

Brevo vs. Constant Contact

Constant Contact offers an easy-to-use interface and excellent customer support. Both offer advanced automation features and SMS marketing options. However, Brevo’s pricing is more competitive, especially for businesses with a high number of emails to send monthly. If you’re looking for a more comprehensive marketing platform, though, Constant Contact also offers content generation and social media management.

What is Brevo best for?

Brevo provides a variety of emailing capabilities that can benefit a variety of situations. These are just a few such examples:

Ecommerce

Brevo excels as a tool for ecommerce businesses. Its dedicated IP feature in the premium Enterprise plan can significantly improve email deliverability.

This ensures that your promotional messages successfully reach your customers’ inboxes. Additionally, the platform’s seamless integration with WooCommerce makes it a top choice for ecommerce businesses.

Transactional emails, SMS, and WhatsApp messages.

Brevo’s robust features extend beyond email marketing. It offers comprehensive solutions for managing digital marketing efforts, including transactional emails, SMS, and even WhatsApp messages.

Combined with the platform’s automation features, these capabilities allow businesses to streamline their marketing workflows, track customer behavior and tailor communications based on specific customer actions. Whether you need to send transactional emails or opt-in messages, Brevo can easily handle them.

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Is Brevo the right email marketing tool for your business?

Brevo is a robust platform that brings a suite of powerful features for your email marketing needs.

Its excellent automation capabilities, reliable transactional emails and SMS functionality, free CRM, and competitive pricing make it a compelling choice for businesses of all sizes.

Whether Brevo is the right tool for your business depends on your specific needs and objectives.

If you’re a small- to medium-size business looking for a cost-effective email marketing solution with robust automation features, Brevo may be a great fit.

Its ability to handle transactional emails and SMS messages makes it a versatile choice for businesses looking to manage multiple marketing channels in one place.

However, if your business relies heavily on advanced segmentation or needs more extensive customer support, you may consider other options. As always, it’s best to take advantage of Brevo’s free plan to test the platform and determine if it meets your business’s needs.

If you want to learn more about email marketing, check out some of the other articles at Entrepreneur for additional information.