{"id":1904,"date":"2023-01-19T00:02:43","date_gmt":"2023-01-19T00:02:43","guid":{"rendered":"https:\/\/content-hub.stackcommerce.net\/guide\/?p=1904"},"modified":"2023-07-27T16:51:40","modified_gmt":"2023-07-27T16:51:40","slug":"8-must-have-social-media-marketing-tools-for-2023","status":"publish","type":"post","link":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023","title":{"rendered":"8 Must-Have Social Media Marketing Tools for 2023"},"content":{"rendered":"<div class=\"share-slot none \"><div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_30 addtoany_list\" data-a2a-url=\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\" data-a2a-title=\"8 Must-Have Social Media Marketing Tools for 2023\"><a class=\"a2a_button_copy_link\" href=\"https:\/\/www.addtoany.com\/add_to\/copy_link?linkurl=https%3A%2F%2Fcontent-hub.stackcommerce.net%2Fguide%2Fsmall-business-tools%2F8-must-have-social-media-marketing-tools-for-2023&amp;linkname=8%20Must-Have%20Social%20Media%20Marketing%20Tools%20for%202023\" title=\"Copy Link\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fcontent-hub.stackcommerce.net%2Fguide%2Fsmall-business-tools%2F8-must-have-social-media-marketing-tools-for-2023&amp;linkname=8%20Must-Have%20Social%20Media%20Marketing%20Tools%20for%202023\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_twitter\" href=\"https:\/\/www.addtoany.com\/add_to\/twitter?linkurl=https%3A%2F%2Fcontent-hub.stackcommerce.net%2Fguide%2Fsmall-business-tools%2F8-must-have-social-media-marketing-tools-for-2023&amp;linkname=8%20Must-Have%20Social%20Media%20Marketing%20Tools%20for%202023\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_email\" href=\"https:\/\/www.addtoany.com\/add_to\/email?linkurl=https%3A%2F%2Fcontent-hub.stackcommerce.net%2Fguide%2Fsmall-business-tools%2F8-must-have-social-media-marketing-tools-for-2023&amp;linkname=8%20Must-Have%20Social%20Media%20Marketing%20Tools%20for%202023\" title=\"Email\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fcontent-hub.stackcommerce.net%2Fguide%2Fsmall-business-tools%2F8-must-have-social-media-marketing-tools-for-2023&amp;linkname=8%20Must-Have%20Social%20Media%20Marketing%20Tools%20for%202023\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_facebook_messenger\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook_messenger?linkurl=https%3A%2F%2Fcontent-hub.stackcommerce.net%2Fguide%2Fsmall-business-tools%2F8-must-have-social-media-marketing-tools-for-2023&amp;linkname=8%20Must-Have%20Social%20Media%20Marketing%20Tools%20for%202023\" title=\"Messenger\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_dd addtoany_share_save addtoany_share\" href=\"https:\/\/www.addtoany.com\/share\"><\/a><\/div><\/div><\/div>\n\n\t<div class=\"entrepreneur-authors\">\n\t\t<div class=\"images\">\n\t\t\t<a href=\"https:\/\/content-hub.stackcommerce.net\/guide\/author\/jason-fell\"><img loading=\"lazy\" src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/jason-fell-150x150.png\" width=\"48\" height=\"48\" alt=\"Jason Fell\" class=\"avatar avatar-48 wp-user-avatar wp-user-avatar-48 alignnone photo\" \/><\/a>\t\t<\/div>\n\t\t<div class=\"members\">\n\t\t\t<span class=\"member\"><a href=\"https:\/\/content-hub.stackcommerce.net\/guide\/author\/jason-fell\">Jason Fell<\/a><\/span>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\n\n\n<div class=\"wp-block-entrepreneur-guide-commission-notice wp-block-entrepreneur commission-notice-block\"><p class=\"text\">We may earn an affiliate commission from partner links on the Entrepreneur Guide. These do not affect our editors\u2019 opinions.<\/p><\/div>\n\n\n\n<p>Social media is one of the most effective platforms to market new products, drive more leads, and increase sales. However, managing your social media for marketing purposes is no easy task, as it involves immense time, consistency, and dedication.&nbsp;<\/p>\n\n\n\n<p>Investing in the right social media marketing tools can drastically help your business. We have listed the eight must-have social media marketing tools of 2023 below.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-social-media-marketing-tools-you-should-check-out\"><strong>The social media marketing tools you should check out.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-1 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">1<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"hubspot\">HubSpot<\/h3><div class=\"rate\"><strong>5.0<\/strong><div class=\"rating-stars\"><div class=\"rating rating-100\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2022\/10\/Hubspot.png\" alt=\"Hubspot Logo\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fhubspot.sjv.io%2Fc%2F348166%2F976131%2F12893%3FsubId1%3DENT-ENT%20Guide-musthavesocialmediatools%26u%3Dhttps%253A%252F%252Fwww.hubspot.com%252Fproducts%252Fmarketing%252Fsocial-inbox&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On HubSpot&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> Marketing automation.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fhubspot.sjv.io%2Fc%2F348166%2F976131%2F12893%3FsubId1%3DENT-ENT%20Guide-musthavesocialmediatools%26u%3Dhttps%253A%252F%252Fwww.hubspot.com%252Fproducts%252Fmarketing%252Fsocial-inbox&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot\u2019s Social Media Management Software<\/a> allows you to publish to social media accounts and build campaigns. Connecting your social account to your blog will enable you to share content automatically upon publishing.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> HubSpot offers three pricing plans for their Marketing Hub:<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Starter: Starts at $40 per month<\/li><li>Professional: Starts at $800 per month<\/li><li>Enterprise: Starts at $3,200 per month<\/li><\/ul>\n\n\n\n<p>These pricing plans come with free tools such as CRM and marketing capabilities.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Build marketing campaigns, and share blog posts and landing pages.<\/li><li>Options for scheduling content.<\/li><li>Suggests the best posting times.<\/li><li>Create custom keyword monitoring streams.<\/li><li>Uses analytics to provide reports of performance comparisons of your social media platforms, campaigns, and engagement periods.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>HubSpot\u2019s Social Media Management Software can be used by businesses of all sizes and team members.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-2 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">2<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"semrush\">Semrush<\/h3><div class=\"rate\"><strong>4.8<\/strong><div class=\"rating-stars\"><div class=\"rating rating-95\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2022\/12\/semrush-logo.png\" alt=\"semrush logo\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fsemrush.sjv.io%2Fc%2F348166%2F995972%2F13053%3FsubId1%3DENT-ENT%20Guide-musthavesocialmediatools%26u%3Dhttps%253A%252F%252Fwww.semrush.com%252F&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On Semrush&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> SEO capabilities.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fsemrush.sjv.io%2Fc%2F348166%2F995972%2F13053%3FsubId1%3DENT-ENT%20Guide-musthavesocialmediatools%26u%3Dhttps%253A%252F%252Fwww.semrush.com%252F&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Semrush\u2019s Social Media Toolkit<\/a> includes its social media poster, social media tracker, social media analytics, and social media ads, each of which integrates SEO into its processes. By incorporating SEO, you can more easily grow your brand awareness and visibility on social media.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> <\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>There are three pricing plans:<\/p>\n\n\n\n<ul><li>Pro: $99.95 per month<\/li><li>Guru: $199.95 per month<\/li><li>Business: $399.95 per month<\/li><\/ul>\n\n\n\n<p>All of these plans come with a free trial.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Creates your personalized social media marketing strategy.<\/li><li>Identifies the best-performing hashtags and best times for posting.<\/li><li>Schedules content to post in advance.<\/li><li>Provides personalized content creation ideas.&nbsp;<\/li><li>Get a complete analysis of your performance results and provide data-driven recommendations for your marketing strategy.<\/li><li>Set up automated email reporting.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Semrush\u2019s social media toolkit can provide the tools needed to build an effective marketing strategy, including content marketing and analytics tools that can enhance your social media performance and increase your brand awareness with SEO integrations.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-3 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">3<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"buffer\">Buffer<\/h3><div class=\"rate\"><strong>4.6<\/strong><div class=\"rating-stars\"><div class=\"rating rating-90\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/Buffer-Logo.png\" alt=\"\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On Buffer&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> Social media scheduling.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buffer\u2019s all-you-need social media toolkit<\/a> is one of the more popular social media marketing tools out there. Their main feature is helping marketers optimize social media post scheduling across multiple social networks, including Facebook, Twitter, and Instagram.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> <\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Pricing plans include:<\/p>\n\n\n\n<ul><li>Free: Basic publishing tools<\/li><li>Essentials: $5 per month<\/li><li>Team: $10 per month<\/li><li>Agency: $100 per month<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Buffer Queue allows you to schedule content.<\/li><li>The Buffer Chrome Extension allows for easy content scheduling and posting.<\/li><li>User-friendly dashboard.<\/li><li>Analyze your social media performance.<\/li><li>Collaborate and plan your campaigns.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Buffer is one of the most popular tools for scheduling posts and improving your social media strategy.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-4 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">4<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"eclincher\"><strong>eClincher<\/strong><\/h3><div class=\"rate\"><strong>4.5<\/strong><div class=\"rating-stars\"><div class=\"rating rating-90\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/eclincher-logo.png\" alt=\"eclincher logo\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/eclincher.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On eClincher&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> Boosting social media ROI and 24\/7 customer support.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/eclincher.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eClincher<\/a> is tailored to businesses of all sizes and is committed to simplifying social media marketing with three significant avenues: strategizing, optimizing, and measuring <a href=\"https:\/\/www.entrepreneur.com\/business-news\/how-to-calculate-roi-return-on-investment\/204854\" target=\"_blank\" rel=\"noreferrer noopener\">ROI<\/a>.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> <\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>There are three pricing plans:<\/p>\n\n\n\n<ul><li>Basic: $65 per month<\/li><li>Premier: $175 per month<\/li><li>Agency: $425 per month<\/li><\/ul>\n\n\n\n<p>Each plan allows a free trial.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>For small businesses, manage your social media profiles and schedule and automate posts.<\/li><li>For medium businesses, stay on top of your social media with tools to plan, engage and analyze performance.<\/li><li>For agencies and enterprises, you use brands to manage clients, locations, and products.&nbsp;<\/li><li>For franchises, streamline workflows, collaborate and engage with audiences, and use monitoring and reporting.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>With eClincher, one platform does it all \u2014 publishing and scheduling, real-time engagement through dashboards, content creation, social listening and monitoring, <a href=\"https:\/\/www.entrepreneur.com\/business-news\/7-social-media-analytics-and-reporting-tips-for-becoming-a\/295576\" target=\"_blank\" rel=\"noreferrer noopener\">analytics and reporting<\/a>, and team collaboration.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For managing social media content and enhancing your marketing efforts, eClincher is one of the best social media marketing tools.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-5 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">5<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"socialbee\"><strong><strong>SocialBee<\/strong><\/strong><\/h3><div class=\"rate\"><strong>4.3<\/strong><div class=\"rating-stars\"><div class=\"rating rating-85\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/socialbee-logo.png\" alt=\"socialbee logo\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/get.socialbee.io\/qfwhtm2cbysm?sid=musthavesocialmediatools\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On SocialBee&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> Social media planning, scheduling, and posting.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/get.socialbee.io\/qfwhtm2cbysm?sid=musthavesocialmediatools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SocialBee<\/a> is an easy-to-use digital marketing tool that allows you to create, schedule, publish, and analyze your posts. This social media scheduling tool will enable you to create, organize, and plan posts with categories and content calendars that can save your business a lot of time.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> <\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>There are three different pricing plans, each with a 14-day free trial.<\/p>\n\n\n\n<ul><li>Bootstrap plan: $19 per month<\/li><li>Accelerate plan: $39 per month<\/li><li>Pro: $79 per month<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Category-based content scheduling.<\/li><li>One-click and pause to stop auto-posting.<\/li><li>Canva, Unsplash, or GIPHY integration.<\/li><li>Automate expired posting.<\/li><li>Customized posting schedule.<\/li><li>Comprehensive analytics and reports.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>SocialBee is a user-friendly social media marketing tool specializing in planning, scheduling, and automating your content posting across social media platforms and allows for various tool integrations.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-6 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">6<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"tailwind\"><strong><strong><strong>Tailwind<\/strong><\/strong><\/strong><\/h3><div class=\"rate\"><strong>4.1<\/strong><div class=\"rating-stars\"><div class=\"rating rating-80\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/Tailwind-Logo.png\" alt=\"\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D131361X1593659%26xs%3D1%26xcust%3DENT-ENT%20Guide-musthavesocialmediatools%26url%3Dhttps%253A%252F%252Fwww.tailwindapp.com%252F%253Foptimize-exp%253Dindex_ghostwriter_copy_video&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On Tailwind&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> Small businesses and freelancers whose primary platforms are Pinterest and Instagram.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fgo.skimresources.com%3Fid%3D131361X1593659%26xs%3D1%26xcust%3DENT-ENT%20Guide-musthavesocialmediatools%26url%3Dhttps%253A%252F%252Fwww.tailwindapp.com%252F%253Foptimize-exp%253Dindex_ghostwriter_copy_video&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tailwind<\/a> is a social media marketing tool geared toward Pinterest and Instagram social media campaigns.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With this tool, you can improve your Instagram marketing through content curation features such as the best time to post suggestions, photo and video post scheduling, and <a href=\"https:\/\/www.entrepreneur.com\/science-technology\/profitable-or-popular-make-hashtags-work-for-you\/293027\" target=\"_blank\" rel=\"noreferrer noopener\">recommended hashtags<\/a> to drive targeted audience views.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> <\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Each pricing plan allows a free trial.<\/p>\n\n\n\n<ul><li>Pinterest Plus plan: $9.99 per month<\/li><li>Instagram Plus plan: $9.99 per month<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>SmartScheduling features the best time to post your content.<\/li><li>Multiply your reach with hashtag suggestions.<\/li><li>Automatic pinning for more engagement and website traffic.<\/li><li>Analytics features with reporting.<\/li><li>Drag-and-drop calendar for scheduled posting.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Tailwind is a powerful social media marketing tool tailored to Instagram and Pinterest.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-7 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">7<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"onlypult\"><strong><strong><strong><strong>Onlypult<\/strong><\/strong><\/strong><\/strong><\/h3><div class=\"rate\"><strong>3.9<\/strong><div class=\"rating-stars\"><div class=\"rating rating-80\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/143-1435129_onlypult-logo-png-instagram-post-scheduling-app-tool.jpg\" alt=\"\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/onlypult.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On Onlypult&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong> Social media management under one control panel.<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/onlypult.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Onlypult<\/a> is a social media management tool that functions as a monitoring tool, allowing you to manage multiple accounts in one control panel simultaneously without switching users.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This tool can be used to post on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, and many more.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong> <\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Four pricing plans are available and include a seven-day free trial.<\/p>\n\n\n\n<ul><li>Start: $10.50 per month<\/li><li>SMM: $17.50 per month<\/li><li>Agency: $34.40 per month<\/li><li>Pro: $55.30 per month<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Schedule and publish posts across multiple platforms at one time.<\/li><li>Delegation features allow your SMM to access various social media accounts without sharing passwords.<\/li><li>Analyzing features provides insights on the best time to publish and how to grow followers.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Onlypult is a great social media marketing tool for businesses that use many different social media platforms and want to manage them under one control panel and publish content across all mediums simultaneously.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-entrepreneur-guide-transactional-widget wp-block-entrepreneur transactional-widget position-8 \"><div class=\"top\"><div class=\"position\"><span class=\"number\">8<\/span><div class=\"data\"><h3 class=\"brand\" class=\"brand\" id=\"animoto\">Animoto<\/h3><div class=\"rate\"><strong>3.8<\/strong><div class=\"rating-stars\"><div class=\"rating rating-75\"><\/div><\/div><\/div><div class=\"logo\"><img src=\"\/guide\/wp-content\/themes\/entrepreneur-guide\/public\/images\/entrepreneur-guide-gray.svg\" alt=\"Entrepreneur Guide\"\/><\/div><\/div><\/div><div class=\"info\"><div class=\"box\"><\/div><\/div><div class=\"more\"><div class=\"logo\"><img src=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/animoto-logo.webp\" alt=\"animoto logo\"\/><\/div><a class=\"learn-button\" href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fanimoto.sjv.io%2Fc%2F348166%2F992070%2F13023%3FsubId1%3DENT-ENT%20Guide-musthavesocialmediatools%26u%3Dhttps%253A%252F%252Fanimoto.com%252F&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Learn More<\/a><span class=\"disclaimer\">On Animoto&#8217;s Website<\/span><\/div><\/div><div class=\"widget-child-blocks\">\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\">\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Best for:<\/strong><em>\u00a0Visual social media marketing.<\/em><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p><a href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fanimoto.sjv.io%2Fc%2F348166%2F992070%2F13023%3FsubId1%3DENT-ENT%20Guide-musthavesocialmediatools%26u%3Dhttps%253A%252F%252Fanimoto.com%252F&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"noreferrer noopener\">Animoto<\/a>&nbsp;is a social media video maker that aids in the creation of video content for visual marketing campaigns. As social media has proven, images can speak louder than words and captivate a large online audience.&nbsp;<\/p>\n\n\n\n<p>Animoto provides the tools needed to create the most captivating videos and pictures to post on your social media accounts to gain more followers, drive traffic and increase conversion rates.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Price:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>$9 per month<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Features<\/strong>:<\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<ul><li>Hundreds of templates and themes to choose from to create the best videos.<\/li><li>Preview options before downloading onto your social platforms.<\/li><li>Adds dynamic text translations to videos.<\/li><li>Campaign management tools included.<\/li><\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item load-close\"><div class=\"item-tab\"><div class=\"item-img\"><div class=\"icon\"><\/div><\/div><span><strong>Summary:<\/strong><\/span><div class=\"trigger\"><span>(Collapse)<\/span><\/div><\/div><div class=\"item-content\"><div class=\"wrapper\"><div>\n<p>Animoto provides the tools needed to create illuminating videos and images to include in your marketing campaigns.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"entrepreneur-accordion\" data-script=\"entrepreneur-accordion\"><div class=\"wp-block-entrepreneur-guide-accordions\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 id=\"h-what-are-social-media-marketing-tools\"><strong>What are social media marketing tools?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/science-technology\/10-steps-to-getting-started-in-social-media-marketing\/217578\" target=\"_blank\" rel=\"noreferrer noopener\">Social media marketing tools<\/a> are technology and software that enable businesses to harness the power of social media channels like Facebook, Instagram, Snapchat, Twitter, and TikTok to organize marketing campaigns that attract targeted audiences.&nbsp;<\/p>\n\n\n\n<p>These tools study and analyze patterns found in social media user behavior, interests, likes, and dislikes on social media platforms.<\/p>\n\n\n\n<p>Metrics like the number of likes, shares, comments, and views help these instruments design customized solutions to drive a company\u2019s <a href=\"https:\/\/www.entrepreneur.com\/science-technology\/10-social-media-marketing-strategies-for-companies\/293321\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy<\/a> to put together campaigns that target desired audiences.<\/p>\n\n\n\n<h2 id=\"h-the-bottom-line\"><strong>The bottom line.<\/strong><\/h2>\n\n\n\n<p>It is no secret that social media is a powerful medium that can be harnessed to expand your brand awareness, grow your customer base, attract new clients and drive more conversions.&nbsp;<\/p>\n\n\n\n<p>Your business may not reach its full potential without a proper social media marketing tool. It is crucial to understand your goals before choosing the best tools for you and your business.&nbsp;<\/p>\n\n\n\n<p>Some other great social media marketing tools include:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a><\/li><li><a href=\"https:\/\/clicks.trx-hub.com\/xid\/stackcom_faf36_stackcom?q=https%3A%2F%2Fwww.dpbolvw.net%2Fclick-100011304-14382434%3Fsid%3Dmusthavesocialmediatools%26url%3Dhttps%253A%252F%252Fsproutsocial.com%252F&amp;p=musthavesocialmediatools&amp;event_type=click&amp;business_unit=ENTG&amp;publisher=ENTG\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a><\/li><li><a href=\"https:\/\/buzzsumo.grsm.io\/bldat0abmoyv?sid=musthavesocialmediatools\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a><\/li><li><a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Agorapulse<\/a><\/li><li><a href=\"https:\/\/meetedgar.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MeetEdgar<\/a><\/li><\/ul>\n\n\n\n<p>Are you looking to take your brand awareness to the next level? We have the tools you need at <a href=\"https:\/\/www.entrepreneur.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entrepreneur.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is one of the most effective platforms to market new products, drive more leads, and increase sales. However, managing your social media for marketing purposes is no easy task, as it involves immense time, consistency, and dedication.&nbsp; Investing in the right social media marketing tools can drastically help your business. We have listed [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_jail":false,"hero_heading":false,"post_description":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.3 (Yoast SEO v20.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Must-Have Social Media Marketing Tools for 2023 | Entrepreneur Guide<\/title>\n<meta name=\"description\" content=\"Social media marketing is crucial to success in the modern business world. Here, we share the must-have social media marketing tools for 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Must-Have Social Media Marketing Tools for 2023 | Entrepreneur Guide\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is crucial to success in the modern business world. Here, we share the must-have social media marketing tools for 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\" \/>\n<meta property=\"og:site_name\" content=\"Entrepreneur Guide\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T00:02:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-27T16:51:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Fell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Fell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023#article\",\"isPartOf\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\"},\"author\":{\"name\":\"Jason Fell\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/person\/e21ebcd89283faf4e0c2c104df63dbee\"},\"headline\":\"8 Must-Have Social Media Marketing Tools for 2023\",\"datePublished\":\"2023-01-19T00:02:43+00:00\",\"dateModified\":\"2023-07-27T16:51:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\"},\"wordCount\":1495,\"publisher\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#organization\"},\"articleSection\":[\"Small Business Tools\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\",\"url\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\",\"name\":\"8 Must-Have Social Media Marketing Tools for 2023 | Entrepreneur Guide\",\"isPartOf\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#website\"},\"datePublished\":\"2023-01-19T00:02:43+00:00\",\"dateModified\":\"2023-07-27T16:51:40+00:00\",\"description\":\"Social media marketing is crucial to success in the modern business world. Here, we share the must-have social media marketing tools for 2023.\",\"breadcrumb\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Guide\",\"item\":\"https:\/\/content-hub.stackcommerce.net\/guide\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Small Business Tools\",\"item\":\"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"8 Must-Have Social Media Marketing Tools for 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#website\",\"url\":\"https:\/\/content-hub.stackcommerce.net\/guide\/\",\"name\":\"Entrepreneur Guide\",\"description\":\"Reviews, Comparisons and How-to\u2019s for the Modern Entrepreneur\",\"publisher\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/content-hub.stackcommerce.net\/guide\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#organization\",\"name\":\"Entrepreneur\",\"url\":\"https:\/\/content-hub.stackcommerce.net\/guide\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.entrepreneur.com\/guide\/wp-content\/uploads\/2022\/10\/Entrepreneur_Guide.png\",\"contentUrl\":\"https:\/\/www.entrepreneur.com\/guide\/wp-content\/uploads\/2022\/10\/Entrepreneur_Guide.png\",\"width\":300,\"height\":200,\"caption\":\"Entrepreneur\"},\"image\":{\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/person\/e21ebcd89283faf4e0c2c104df63dbee\",\"name\":\"Jason Fell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/jason-fell.png\",\"contentUrl\":\"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/jason-fell.png\",\"caption\":\"Jason Fell\"},\"description\":\"Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.\",\"url\":\"https:\/\/content-hub.stackcommerce.net\/guide\/author\/jason-fell\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 Must-Have Social Media Marketing Tools for 2023 | Entrepreneur Guide","description":"Social media marketing is crucial to success in the modern business world. Here, we share the must-have social media marketing tools for 2023.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023","og_locale":"en_US","og_type":"article","og_title":"8 Must-Have Social Media Marketing Tools for 2023 | Entrepreneur Guide","og_description":"Social media marketing is crucial to success in the modern business world. Here, we share the must-have social media marketing tools for 2023.","og_url":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023","og_site_name":"Entrepreneur Guide","article_published_time":"2023-01-19T00:02:43+00:00","article_modified_time":"2023-07-27T16:51:40+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Jason Fell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jason Fell","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023#article","isPartOf":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023"},"author":{"name":"Jason Fell","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/person\/e21ebcd89283faf4e0c2c104df63dbee"},"headline":"8 Must-Have Social Media Marketing Tools for 2023","datePublished":"2023-01-19T00:02:43+00:00","dateModified":"2023-07-27T16:51:40+00:00","mainEntityOfPage":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023"},"wordCount":1495,"publisher":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#organization"},"articleSection":["Small Business Tools"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023","url":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023","name":"8 Must-Have Social Media Marketing Tools for 2023 | Entrepreneur Guide","isPartOf":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#website"},"datePublished":"2023-01-19T00:02:43+00:00","dateModified":"2023-07-27T16:51:40+00:00","description":"Social media marketing is crucial to success in the modern business world. Here, we share the must-have social media marketing tools for 2023.","breadcrumb":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools\/8-must-have-social-media-marketing-tools-for-2023#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Guide","item":"https:\/\/content-hub.stackcommerce.net\/guide"},{"@type":"ListItem","position":2,"name":"Small Business Tools","item":"https:\/\/content-hub.stackcommerce.net\/guide\/small-business-tools"},{"@type":"ListItem","position":3,"name":"8 Must-Have Social Media Marketing Tools for 2023"}]},{"@type":"WebSite","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#website","url":"https:\/\/content-hub.stackcommerce.net\/guide\/","name":"Entrepreneur Guide","description":"Reviews, Comparisons and How-to\u2019s for the Modern Entrepreneur","publisher":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/content-hub.stackcommerce.net\/guide\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#organization","name":"Entrepreneur","url":"https:\/\/content-hub.stackcommerce.net\/guide\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/logo\/image\/","url":"https:\/\/www.entrepreneur.com\/guide\/wp-content\/uploads\/2022\/10\/Entrepreneur_Guide.png","contentUrl":"https:\/\/www.entrepreneur.com\/guide\/wp-content\/uploads\/2022\/10\/Entrepreneur_Guide.png","width":300,"height":200,"caption":"Entrepreneur"},"image":{"@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/person\/e21ebcd89283faf4e0c2c104df63dbee","name":"Jason Fell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/content-hub.stackcommerce.net\/guide\/#\/schema\/person\/image\/","url":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/jason-fell.png","contentUrl":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/jason-fell.png","caption":"Jason Fell"},"description":"Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.","url":"https:\/\/content-hub.stackcommerce.net\/guide\/author\/jason-fell"}]}},"jetpack_featured_media_url":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-content\/uploads\/2023\/01\/georgia-de-lotz-UsJoNxLaNo-unsplash-scaled.jpg","_links":{"self":[{"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/posts\/1904"}],"collection":[{"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/comments?post=1904"}],"version-history":[{"count":13,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/posts\/1904\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/posts\/1904\/revisions\/4994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/media\/1905"}],"wp:attachment":[{"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/media?parent=1904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/categories?post=1904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/content-hub.stackcommerce.net\/guide\/wp-json\/wp\/v2\/tags?post=1904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}